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Book Categories |
| Pt. 1 | The IMC foundation | 2 |
| 1 | Integrated marketing communications | 2 |
| 2 | Corporate image and brand management | 28 |
| 3 | Buyer behaviors | 60 |
| 4 | Promotions opportunity analysis | 94 |
| Pt. 2 | IMC advertising tools | 130 |
| 5 | Advertising management | 130 |
| 6 | Advertising design : theoretical frameworks and types of appeals | 162 |
| 7 | Advertising design : message strategies and executional frameworks | 196 |
| 8 | Advertising media selection | 230 |
| Pt. 3 | IMC promotional tools | 274 |
| 9 | Trade promotions | 274 |
| 10 | Consumer promotions | 306 |
| 11 | Personal selling, database marketing, and customer relationship management | 336 |
| 12 | Public relations, sponsorship programs, and regulations | 370 |
| Pt. 4 | IMC integration tools | 406 |
| 13 | Internet marketing | 406 |
| 14 | IMC for small businesses and entrepreneurial ventures | 436 |
| 15 | Evaluating an integrated marketing program | 458 |
| Price | Condition | Delivery | Seller | Action |
| $154.00 | Digital |
| WonderClub |
Jon Day
reviewed Integrated Advertising, Promotion, and Marketing Communications on April 05, 2019 Integrated Advertising, Promotion, and Marketing Communications
Very insightful read for anyone interested to know about how brands are built and nurtured. A great guide to understand the fundamentals that help in the brand building process. The book has plenty of examples and pictures of adverts to elaborately explain everything. The chapters are also very well segmented for a beginner's guide.
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