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About the Author x
Acknowledgments xii
Introduction 1
Chapter 1: A Global Overview of the Boomer Market 9
Chapter 2: The Business of Health 21
Chapter 3: Travel: An Adventure for the Heart, Mind, and Soul 41
Chapter 4: It’s Your Passion: Make It Happen 65
Chapter 5: Sex and Romance: I’ll Have What She’s Having 83
Chapter 6: Jeans, Jeans, You’re Young and Alive 99
Chapter 7: Gimme Shelter–And a Whole Lot More 115
Chapter 8: A Family of Our Own Choosing 141
Chapter 9: Eldercare: The New Midlife Crisis 161
Chapter 10: Financing Your Dream 177
Chapter 11: On the Age Beat: The Media and the Message 199
Chapter 12: Growing the Boomer Business: Sales and Marketing Strategies that Really Work 213
Chapter 13: The Class Act: Gold at the End of the Rainbow 233
Appendix A: The Connected Boomer 243
Appendix B: Boomers and Money 253
Index 269
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Add Turning Silver into Gold: How to Profit in the New Boomer Marketplace, As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to post-50, Turning Silver into Gold: How to Profit in the New Boomer Marketplace to the inventory that you are selling on WonderClubX
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Add Turning Silver into Gold: How to Profit in the New Boomer Marketplace, As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to post-50, Turning Silver into Gold: How to Profit in the New Boomer Marketplace to your collection on WonderClub |