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Small business Book

Small business
Small business, Hatten delivers a concise, practical plan for success centered around the business plan--the heart of small business management. The book follows through with solid techniques for successfully running a small business. The book emphasizes the business pla, Small business has a rating of 4 stars
   2 Ratings
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Small business, Hatten delivers a concise, practical plan for success centered around the business plan--the heart of small business management. The book follows through with solid techniques for successfully running a small business. The book emphasizes the business pla, Small business
4 out of 5 stars based on 2 reviews
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  • Small business
  • Written by author Timothy S. Hatten
  • Published by Upper Saddle River, N.J. : Prentice Hall, c1997., 1996/10/24
  • Hatten delivers a concise, practical plan for success centered around the business plan--the heart of small business management. The book follows through with solid techniques for successfully running a small business. The book emphasizes the business pla
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Book Categories

Authors

Ch. 1 Small Business: An Overview 3
Ch. 2 Small Business Management, Entrepreneurship, and Ownership 29
Ch. 3 Social Responsibilities, Ethics, and Strategic Planning 63
Ch. 4 The Business Plan 93
Ch. 5 Franchising 123
Ch. 6 Taking Over an Existing Business 151
Ch. 7 Starting a New Business 177
Ch. 8 Site Selection and Layout 201
Ch. 9 Competitive Advantage and Marketing Research 231
Ch. 10 Marketing for Small Business 255
Ch. 11 Pricing and Credit Policies 287
Ch. 12 Global Small Business 311
Ch. 13 Professional Small Business Management 341
Ch. 14 Human Resource Management 369
Ch. 15 Operations Management 401
Ch. 16 Purchasing, Inventory Management, and Distribution 423
Ch. 17 Accounting Records and Financial Statements 445
Ch. 18 Small Business Finance 475
Ch. 19 The Legal Environment 501
App. A Complete Sample Business Plans 528
App. B Tax Forms and Information 572
Case I Testing the Limits 589
Case II Preston's Cleaners 592
Case III Home, Sweet Home 596
Case IV Another Look at Open-Book Management 600
Endnotes 604
Further Readings 618
Index 619


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