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Book Categories |
Ch. 1 | Small Business: An Overview | 3 |
Ch. 2 | Small Business Management, Entrepreneurship, and Ownership | 29 |
Ch. 3 | Social Responsibilities, Ethics, and Strategic Planning | 63 |
Ch. 4 | The Business Plan | 93 |
Ch. 5 | Franchising | 123 |
Ch. 6 | Taking Over an Existing Business | 151 |
Ch. 7 | Starting a New Business | 177 |
Ch. 8 | Site Selection and Layout | 201 |
Ch. 9 | Competitive Advantage and Marketing Research | 231 |
Ch. 10 | Marketing for Small Business | 255 |
Ch. 11 | Pricing and Credit Policies | 287 |
Ch. 12 | Global Small Business | 311 |
Ch. 13 | Professional Small Business Management | 341 |
Ch. 14 | Human Resource Management | 369 |
Ch. 15 | Operations Management | 401 |
Ch. 16 | Purchasing, Inventory Management, and Distribution | 423 |
Ch. 17 | Accounting Records and Financial Statements | 445 |
Ch. 18 | Small Business Finance | 475 |
Ch. 19 | The Legal Environment | 501 |
App. A | Complete Sample Business Plans | 528 |
App. B | Tax Forms and Information | 572 |
Case I | Testing the Limits | 589 |
Case II | Preston's Cleaners | 592 |
Case III | Home, Sweet Home | 596 |
Case IV | Another Look at Open-Book Management | 600 |
Endnotes | 604 | |
Further Readings | 618 | |
Index | 619 |
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Add Small business, Hatten delivers a concise, practical plan for success centered around the business plan--the heart of small business management. The book follows through with solid techniques for successfully running a small business. The book emphasizes the business pla, Small business to the inventory that you are selling on WonderClubX
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Add Small business, Hatten delivers a concise, practical plan for success centered around the business plan--the heart of small business management. The book follows through with solid techniques for successfully running a small business. The book emphasizes the business pla, Small business to your collection on WonderClub |