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I. INTRODUCTION TO FASHION RETAILING.
1. An Introductory Analysis of On-Site Fashion Retailing.
2. The Emergence of Off-Site Fashion Retailing.
3. Organization Structures.
4. The Fashion Consumer: Identification and Analysis.
5. Classifications and Methodology of Retail Research.
6. Ethics and the Industry.
II. THE FASHION RETAILER’S ON-SITE ENVIRONMENTS.
7. Store Location.
8. Designing and Fixturing the Retail Environment.
III. MANAGEMENT AND CONTROL FUNCTIONS.
9. Human Resources Management.
10. Merchandising Distribution and Loss Prevention.
IV. MERCHANDISING FASHION PRODUCTS.
11. Planning and Executing the Purchase.
12. Purchasing in the Domestic and Off-Shore Markets.
13. The Retailing and Development of Private Labels and Brands.
14. Inventory Pricing.
V. COMMUNICATING WITH AND SERVICING THE FASHION CLIENTELE.
15. Advertising and Promotion.
16. Visual Merchandising.
17. Servicing the Customers in On-Site and Off-Site Ventures.
Appendix: Careers in Fashion Retailing.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Clyde Amburn
reviewed Fashion Retailing: A Multi-Channel Approach on December 26, 2020
Fashion Retailing: A Multi-Channel Approach
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