Fame and Fortune: How Successful Companies Build Winning Reputations Book

Name: Fame and Fortune: How Successful Companies Build Winning Reputati
SKU: 9780130937377
Price: 99.99 USD
Availability: InStock
Rating: 5 (2 reviews)

2 Ratings

Fame and Fortune: How Successful Companies Build Winning Reputations, , Fame and Fortune: How Successful Companies Build Winning Reputations

5 out of 5 stars based on 2 reviews

Fame and Fortune: How Successful Companies Build Winning Reputations
Written by author Fombrun
Published by FT Press, August 2003
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its bu

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Acknowledgments
Introduction
Ch. 1 Why Reputations Matter 1
Ch. 2 What Are Reputations Worth? 25
Ch. 3 Who's Tops - And Who's Not? 43
Ch. 4 From Fame to Fortune 67
Ch. 5 The Roots of Fame 85
Ch. 6 Be Visible 103
Ch. 7 Be Distinctive 133
Ch. 8 Be Authentic 161
Ch. 9 Be Transparent 185
Ch. 10 Be Consistent 217
Ch. 11 Becoming a Top Company: The Case of FedEx 243
Index 263

Title: Fame and Fortune: How Successful Companies Build Winning Reputations

Item Number: 9780130937377

Publication Date: August 2003

Product Description: Full Name: Fame and Fortune: How Successful Companies Build Winning Reputations; Short Name:Fame and Fortune

Universal Product Code (UPC): 9780130937377

WonderClub Stock Keeping Unit (WSKU): 9780130937377

Rating: 5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/73/77/9780130937377.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 7 - Jun 6 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Calvin Dobbins

reviewed Fame and Fortune: How Successful Companies Build Winning Reputations on January 27, 2016

Fame and Fortune: How Successful Companies Build Winning Reputations

Ugh. The cover was promising and there isn't a shortage of useful examples but the lessons are way too apparent and way too redundant.

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Fame and Fortune: How Successful Companies Build Winning Reputations, , Fame and Fortune: How Successful Companies Build Winning Reputations

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