|
|
Sold Out
Book Categories |
| Preface | ||
| Foreword | ||
| Ch. 1 | Broadcasting as It Was | 1 |
| Ch. 2 | Television Advertising: From Clout to Clutter | 29 |
| Ch. 3 | Cable, Competition, and Chaos | 47 |
| Ch. 4 | The Paradigm Shift, or What to Do While Waiting for the Big Bang | 65 |
| Ch. 5 | The Roots of Marketing Programming | 77 |
| Ch. 6 | Wrong-Way Retail: The Lost Art of Customer Service in the Information Age | 97 |
| Ch. 7 | The Case for Program-Length Commercials | 115 |
| Ch. 8 | The Paradigm Shift Begins | 135 |
| Ch. 9 | Anomalies: Signs of the Shift | 149 |
| Ch. 10 | The Sweet Sixteen: Beyond The Car Buyer's Channel | 171 |
| Ch. 11 | The Players | 209 |
| Ch. 12 | Television's Interactive Future | |
| Appendix | 239 | |
| Bibliography | 289 | |
| Magazines, Periodicals, and Newsletters | 291 | |
| Glossary | 295 | |
| Index | 297 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Marketing Channels: Infomercials and the Future of Televised Marketing
X
This Item is in Your Inventory
Marketing Channels: Infomercials and the Future of Televised Marketing
X
You must be logged in to review the productsX
X
X
Add Marketing Channels: Infomercials and the Future of Televised Marketing, This comprehensive book is designed to provide today's television marketers with step-by step guidance and practical, detailed advice, illustrated with dozens of charts and graphs. The author also lists hundreds of top advertisers most likely to benefit f, Marketing Channels: Infomercials and the Future of Televised Marketing to the inventory that you are selling on WonderClubX
X
Add Marketing Channels: Infomercials and the Future of Televised Marketing, This comprehensive book is designed to provide today's television marketers with step-by step guidance and practical, detailed advice, illustrated with dozens of charts and graphs. The author also lists hundreds of top advertisers most likely to benefit f, Marketing Channels: Infomercials and the Future of Televised Marketing to your collection on WonderClub |