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A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Raul Chevel
reviewed Marketing management on October 10, 2015
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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