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Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! Strategic Management in an E-Business World boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. *New! Strategic Management-The Global Perspective boxes in each chapter emphasize the international scope of todays business environment and examples from companies around the world. *New! The Grey Zone asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.
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