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Marketing on the Internet Book

Marketing on the Internet
Marketing on the Internet, , Marketing on the Internet has a rating of 3 stars
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  • Marketing on the Internet
  • Written by author Judy Strauss,Raymond Frost
  • Published by Upper Saddle River, NJ : Prentice Hall, 1999., 1999/03/01
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This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.


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