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Book Categories |
| 1 | The next frontier for user-centered design : making user representations more usable | 2 |
| 2 | The persona lifecycle : a framework for the persona approach | 46 |
| 3 | Phase 1 : family planning (planning a persona effort) | 66 |
| 4 | Phase 2 : conception & gestation (creating personas) | 162 |
| 5 | Phase 3 : birth & maturation (launching and communicating personas) | 72 |
| 6 | Phase 4 : adulthood (using personas) | 344 |
| 7 | Phase 5 : lifetime achievement and retirement (ROI and reuse of personas) | 432 |
| 8 | Users, roles, and personas | 498 |
| 9 | Storytelling and narrative | 520 |
| 10 | Reality and design maps | 556 |
| 11 | Marketing versus design personas | 602 |
| 12 | Why personas work : the psychological evidence | 642 |
| App. A | G4K organizational archetype and sample persona | 665 |
| App. B | Example personas from real projects | 682 |
| App. C | Sample image release form | 691 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brian Mcdonough
reviewed The Persona Lifecycle: Keeping People in Mind Throughout Product Design on February 14, 2017
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase, without properly defined personas, so the book felt tedious at this point. I ended up skimming the rest. I feel bad but last year I didn't meet my book goal because I refused to move onto a new book until I finished a bad one (The Great Game of Business).
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