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Basic Concepts; Company Valuation Methods; Price-Earnings Ratio, Profitability, Cost of Capital, and Growth; Splitting the Price-Earnings Ratio: Franchise, Growth, Interest, and Risk Factors; Market Value and Book Value; Dividends and Market Value; Interest Rates; Valuation Using Multiples; Cash Flow and Net Income; Inflation and Value; Cost of Equity; Valuations of Internet Companies; Proposed Measures of Value Creation, Economic Profit, MVA, CVA, CFROI, and TSR; EVA, Economic Profit, and Cash Value Added do not Measure Shareholder Value Creation; The RJR Nabisco Valuation; Valuation and Value Creation in Internet-Related Companies; Discounted Cash Flow Valuation Methods; Optimal Capital Structure; Financial Literature about Discounted Cash Flow Valuation; Application of the Different Theories to RJR Nabisco; Eight Methods and Seven Theories for Valuing Companies by Cash Flow Discounting; Real Options; Valuation of Brands and Intangibles; Appendix A: Capital Asset Pricing Model (CAPM).
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