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International Business: Competing in the Global Marketplace Book

International Business: Competing in the Global Marketplace
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International Business: Competing in the Global Marketplace, Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and , International Business: Competing in the Global Marketplace
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  • International Business: Competing in the Global Marketplace
  • Written by author Charles W. L. Hill
  • Published by McGraw-Hill Higher Education, 1/20/2012
  • Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and
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Part One Introduction and Overview
Chapter 1 Globalization Case: The Globalization of Health Care

Part Two Country Differences
Chapter 2 National Differences in Political Economy Chapter 3 Political Economy and Economic Development Chapter 4 Differences in Culture Chapter 5 Ethics in International Business Cases: Siemens Bribery Scandal, Walmart’s Foreign Expansion, Nike: The Sweatshop Debate, Etch-A-Sketch Ethics, India’s Transformation

Part Three The Global Trade and Investment Environment
Chapter 6 International Trade Theory Chapter 7 The Political Economy of International Trade Chapter 8 Foreign Direct Investment Chapter 9 Regional Economic Integration Cases: Logitech, The Ecuadorean Rose Industry, The European Energy Market, Global Food Prices

Part Four The Global Monetary System
Chapter 10 The Foreign Exchange Market Chapter 11 The International Monetary System Chapter 12 The Global Capital Market Cases: Hyundai and Kia, Anatomy of a Currency Crisis,Russian Ruble Crisis and Its Aftermath

Part Five The Strategy and Structure of International Business
Chapter 13 The Strategy of International Business Chapter 14 The Organization of International Business Chapter 15 Entry Strategy and Strategic Alliances Cases: Coca-Cola, Diebold, JCB in India, IKEA

Part Six Business Operations
Chapter 16 Exporting, Importing, and Countertrade Chapter 17 Production, Outsourcing, and Logistics Chapter 18 Global Marketing and R&D Chapter 19 Global Human Resource Management Chapter 20 Accounting and Finance in the InternationalBusiness Cases: Building the Boeing 787, Adopting International Accounting Standards, Li & Fung


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International Business: Competing in the Global Marketplace, Market-defining since it was first introduced, <i>International Business</i> 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and , International Business: Competing in the Global Marketplace

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International Business: Competing in the Global Marketplace, Market-defining since it was first introduced, <i>International Business</i> 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and , International Business: Competing in the Global Marketplace

International Business: Competing in the Global Marketplace

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International Business: Competing in the Global Marketplace, Market-defining since it was first introduced, <i>International Business</i> 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and , International Business: Competing in the Global Marketplace

International Business: Competing in the Global Marketplace

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