Marketing Strategy: A Decision Focused Approach Book

Name: Marketing Strategy: A Decision Focused Approach, Marketing Str
Brand: McGraw Hill
SKU: 9780078028946
Price: 152.12 USD
Availability: InStock
Rating: 4 (1 reviews)

Marketing Strategy: A Decision Focused Approach, Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process, Marketing Strategy: A Decision Focused Approach

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Marketing Strategy: A Decision Focused Approach
Written by author Orville C. Walker
Published by McGraw-Hill Higher Education, 1/25/2013
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process

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Section One: Introduction to StrategyChapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing StrategiesChapter 2: Corporate Strategy Decisions and Their Marketing ImplicationsChapter 3: Business Strategies and Their Marketing ImplicationsSection Two: Opportunity AnalysisChapter 4: Understanding Market OpportunitiesChapter 5: Measuring Market Opportunities: Forecasting and Market KnowledgeChapter 6: Targeting Attractive Market SegmentsChapter 7: Differentiation and Brand PositioningSection Three: Formulating Marketing StrategiesChapter 8: Marketing Strategies for New Market EntriesChapter 9: Strategies for Growth MarketsChapter 10: Strategies for Mature and Declining MarketsChapter 11: Marketing Strategies for the New EconomySection Four: Implementation and ControlChapter 12: Organizing and Planning for Effective ImplementationChapter 13: Measuring and Delivering Marketing Performance

Title: Marketing Strategy: A Decision Focused Approach

Manufacturer:

McGraw Hill

Item Number: 9780078028946

Number: 8

Product Description: Marketing Strategy: A Decision Focused Approach

Universal Product Code (UPC): 9780078028946

WonderClub Stock Keeping Unit (WSKU): 9780078028946

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/89/46/9780078028946.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.900 cm (3.11 inches)

Heigh : 9.900 cm (3.90 inches)

Depth: 0.700 cm (0.28 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$152.12	Digital	Arrives between Apr 26 - May 26 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Marketing Strategy: A Decision Focused Approach, <i>Marketing Strategy, 8e</i> is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process, Marketing Strategy: A Decision Focused Approach

Add Marketing Strategy: A Decision Focused Approach, Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process, Marketing Strategy: A Decision Focused Approach to the inventory that you are selling on WonderClub

Add Marketing Strategy: A Decision Focused Approach, Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process, Marketing Strategy: A Decision Focused Approach to your collection on WonderClub

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