|
|
Sold Out
Book Categories |
| Acknowledgements | ||
| Introduction | ||
| 1 | The 'One-to-One' Future is ... 'All-to-One' | 1 |
| 2 | 'All-to-One' via the RelModel | 9 |
| Case study: Merrill Lynch and HSBC | 19 | |
| 3 | The RelModel in full | 21 |
| Case study: The British utility industry | 52 | |
| Mini case study: Virgin | 55 | |
| Special section: B2B needs 'All-to-One' | 57 | |
| 4 | The RelModel at work | 61 |
| Case study: Boo.com | 76 | |
| 5 | Closer to the consumer via RelTechnics | 79 |
| Case study: Sony found the gap | 98 | |
| Case study: L'Oreal | 100 | |
| 6 | Mastering the Internet with RelWeb | 103 |
| Special section: The cuckoo in the media nest | 111 | |
| 7 | Media and the RelModel | 117 |
| Case study: Admirantys | 156 | |
| Special section: Hype, heresy, hoax | 159 | |
| Special section: The on-going technological revolution | 165 | |
| Special section: A vision of what might be | 171 | |
| 8 | Image rules ... brand stays king | 175 |
| Special section: Who manages the consumer relationship best? | 191 | |
| Mini case study: Recruiting students at a Christian college in Indiana | 196 | |
| 9 | Creating an 'All-to-One' culture in your company | 197 |
| Mini case study: Tennessee truckers as ambassadors | 219 | |
| Special section: The importance of professional accreditation | 221 | |
| Case study: 'All-to-One' education in Asia and elsewhere | 224 | |
| 10 | 'All-to-One' enterprise architecture | 227 |
| Mini case study: 'All-to-One' with Toyota, El Monte, California | 253 | |
| Postscript: The 'All-to-One' future | 255 | |
| App. 1: Good books to read | 259 | |
| App. 2 | 'All-to-One' is a journey | 263 |
| Select glossary | 269 | |
| Index | 271 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Donald Bouldin
reviewed 'All-to-one' on May 15, 2013
'All-to-one'
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
'All-to-one'
X
This Item is in Your Inventory
'All-to-one'
X
You must be logged in to review the productsX
X
X
Add 'All-to-one', All-to-One is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy. As the novelty of the internet begins to wane, this book takes a step beyond the popula, 'All-to-one' to the inventory that you are selling on WonderClubX
X
Add 'All-to-one', All-to-One is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy. As the novelty of the internet begins to wane, this book takes a step beyond the popula, 'All-to-one' to your collection on WonderClub |
