|
|
Sold Out
Book Categories |
| Series foreword | ||
| Preface | ||
| Acknowledgements | ||
| 1 | Introducing change | 3 |
| 2 | Effective marketing | 10 |
| 3 | A marketer's guide to chaos theory | 19 |
| 4 | Chaos theory and marketing | 30 |
| 5 | Chaos marketing: key strategies | 45 |
| 6 | Monitor and modify | 65 |
| 7 | Be flexible and fast | 70 |
| 8 | Decrease the risks | 74 |
| 9 | Reduce volatility | 79 |
| 10 | Ride on the crest of chaos | 87 |
| 11 | Introduction | 99 |
| 12 | Range management | 102 |
| 13 | Product development: creating tomorrow's stars | 108 |
| 14 | Sales promotions | 121 |
| 15 | Communication: the intangible link | 133 |
| 16 | Branding: the communication short cut | 142 |
| 17 | Advertising, media strategies and design | 147 |
| 18 | Management: battling with the unknown | 164 |
| Final comments | 177 | |
| Index | 179 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Karen Burrell
reviewed Chaos marketing on October 21, 2013
Chaos marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Chaos marketing
X
This Item is in Your Inventory
Chaos marketing
X
You must be logged in to review the productsX
X
X
Add Chaos marketing, Traditional marketing assumes that plans can be made and fulfilled with relative ease. However,business environments are constantly changing and always have been. Minor changes in the market-place,completely unrelated and unforseeable,can have a dramatic , Chaos marketing to the inventory that you are selling on WonderClubX
X
Add Chaos marketing, Traditional marketing assumes that plans can be made and fulfilled with relative ease. However,business environments are constantly changing and always have been. Minor changes in the market-place,completely unrelated and unforseeable,can have a dramatic , Chaos marketing to your collection on WonderClub |