Communication Research: Asking Questions, Finding Answers Book

Communication Research: Asking Questions, Finding Answers, Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature , Communication Research: Asking Questions, Finding Answers

2.5 out of 5 stars based on 2 reviews

Communication Research: Asking Questions, Finding Answers
Written by author Joann Keyton
Published by McGraw-Hill Companies, The, March 2010
Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature
Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literat

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PART I. RESEARCH BASICS

1. Introduction to Research in Communication

2. The Research Process -- Getting Started

3. Introduction to Quantitative Research

4. Introduction to Qualitative Research

5. Research Ethics

PART II. QUANTITATIVE COMMUNICATION RESEARCH

6. Measurement

7. Sampling, Significance Levels, and Hypothesis Testing

8. Quantitative Research Designs

9. Surveys and Questionnaires

10. Descriptive Statistics

11. Testing for Differences

12. Testing for Relationships

13. Quantitative Analysis of Texts
PART III. QUALITATIVE COMMUNICATION RESEARCH

14. Designing Qualitative Research

15. Qualitative Methods of Data Collection

16. Analyzing Qualitative Data

PART IV. READING AND WRITING RESEARCH REPORTS

17. Reading and Writing the Quantitative Research Report

18. Reading and Writing the Qualitative Research Report
Appendix A: Personal Report of Communication Apprehension
Appendix B: Formulas and Steps for Statistical Calculation
Appendix C: Random Numbers Table
Appendix D: Sample Protocol for Experimental Study
Glossary
Index
At the end of each chapter:
Summary
Key Terms

Title: Communication Research: Asking Questions, Finding Answers

Manufacturer:

McGraw Hill

Item Number: 9780073406763

Publication Date: March 2010

Number: 3

Product Description: Full Name: Communication Research: Asking Questions, Finding Answers; Short Name:Communication Research

Universal Product Code (UPC): 9780073406763

WonderClub Stock Keeping Unit (WSKU): 9780073406763

Rating: 2.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/67/63/9780073406763.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.400 cm (2.91 inches)

Heigh : 9.200 cm (3.62 inches)

Depth: 0.900 cm (0.35 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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John West

reviewed Communication Research: Asking Questions, Finding Answers on August 24, 2011

Communication Research: Asking Questions, Finding Answers

This is already an incredibly dull subject but somehow the book found a way to make it even duller than I imagined it ever could be. It somehow makes simple things seem complicated. So not worth the amount the time and money I spent.

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Communication Research: Asking Questions, Finding Answers, <i>Communication Research: Asking Questions, Finding Answers</i> covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature , Communication Research: Asking Questions, Finding Answers

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Communication Research: Asking Questions, Finding Answers Book

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