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CONTENTS IN BRIEF
PART 1 THE ENTREPRENEURIAL PERSPECTIVE
1 The Nature and Importance of Entrepreneurship
2 The Entrepreneurial Mind-Set
3 Entrepreneurial Intentions and Corporate Entrepreneurship
4 International Entrepreneurship Opportunities
PART 2 CREATING AND STARTING THE VENTURE
5 Creativity, the Business Idea, and Opportunity Analysis
6 Intellectual Property and Other Legal Issues for the Entrepreneur
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 3 FINANCING THE NEW VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE
13 Entrepreneurial Strategy: Generating and Exploiting New Entries
14 Strategies for Growth and Managing the Implications of Growth
15 Going Global
16 Accessing Resources for Growth from External Sources
17 Ending the Venture
| Price | Condition | Delivery | Seller | Action |
| $192.80 | Digital |
| WonderClub |
K E Baxter
reviewed Entrepreneurship on December 01, 2020
Entrepreneurship
I read this book for a university course in my studies called Entrepreneurship & Innovation. It was one of the most interesting courses, so I wanted to write a review about book, which was the foundation of the course. (I actually read Entrepreneurship - International Student Edition, Tenth Edition 2017)
Great book to provide you with a framework about business venturing and entrepreneurship. A lot of common sense though. SWOT-models, licenses and copyright, finance, valuation, exit strategies - the whole life cycle of a business is touched upon. It is a general book about entrepreneurship. Its main use probably is providing a very general framework and also, sometimes, motivating you to try it out sometime. It is, though, very descriptive of a topic that should actually be LIVED.
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