Public Communication Book

PrefaceAcknowledgements Four Key Features PART ONE: Preparing Your Presentations Chapter 1: Getting Started Speaking Excites Why Study Public Speaking? Do People Really Speak Any More? What Is the Presentation Process? Why Is Public Speaking a Unique Form of Communication? What Topics Should You Talk About? What Should You Avoid in a Presentation? Becoming an Effective Speaker How to Reduce Your Fear of Presenting Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 2. Preparing Your First Presentation Foundations of Public Communication Tips for Preparing Your First Presentation Common Types of First Presentations Sample Speech for Review and Analysis Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 3. Selecting a Topic and Purpose Searching for a Topic Selecting a Topic Evaluating Topics Purposes of Speeches From Topic Selection to Thesis Statement: A Three-Step Process Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 4. Analyzing the Audience Audience Analysis Methods of Audience Analysis Analysis of the Situation The Uniqueness of the Classroom Audience Adapting to Your Audience Listening and Public Speaking Ethics and the Audience Next Steps in Audience Analysis Resources for Review and Discussion Summary Key Terms References Application Exercises

PART TWO: Selecting and Arranging Content Chapter 5. Finding Information and Supporting Your Ideas Why You'll Benefit from Research Finding Sources of Information Evaluating and Using Sources of Information Identifying Appropriate Supporting Materials The Ethical Use of SupportingMaterial Resources for Review and Discussion Summary Key Terms References Application Exercises

Chapter 6. Organizing and Outlining Your Presentation Why Organize? How to Organize the Body of the Presentation What Holds the Presentation Together? Principles of Outlining Types of Outlines How Do You Introduce Your Presentation? What Are the Functions of a Conclusion? Tips for Concluding Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 7. Delivering Speeches What Is Effective Delivery? What Are the Four Modes of Delivery? How Can You Use Your Voice Effectively? How Can You Use Your Body to Communicate Effectively? Question-and-Answer Sessions How Can You Improve Your Delivery? Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 8. Choosing Your Words Word Power Levels of Abstraction Denotative and Connotative Words Descriptive and Evaluative Language Comparison and Contrast Literal and Figurative Language Written and Spoken Language Using Language Respectfully What Words Should You Use? Using Words Ethically Tips for Using Language in Presentations Last Thoughts on Language Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 9. Visual Resources and Presentation Technology How You Can Benefit from Using Sensory Aids Types of Visual Aids and Other Sensory Resources Tips on Using Visual and Sensory Aids Remember Your Purpose Resources for Review and Discussion Summary Key Terms References Application Exercises

PART THREE: Types of Presentations Chapter 10. Presenting to Inform Principles of Informative Presentations How to Identify the Purpose of Your Informative Presentations Principles of Learning Skills for the Informative Presenter Ethics and Informative Presentations An Example of an Informative Presentation Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 11. Presenting Persuasive Messages The Role of Persuasion in Public Discourse Types of Persuasive Presentations What Does Communication Research Say About Persuasion? Fact, Value, and Policy in Persuasive Presentations Organizing Your Persuasive Presentation Persuasive Strategies Critical Thinking through Reasoning Avoid Fallacies Ethics and Persuasive Speaking An Example of a Persuasive Presentation Resources for Review and Discussion Summary Key Terms References Application Exercises Chapter 12. Working and Presenting as a Group How Are Small Groups and Public Communication Connected? Key Skills for Effective Group Presentations Key Skills for Effective Group Communication Group Problem Solving Types of Group Presentations Evaluating Group Productivity Resources for Review and Discussion Summary Key Terms References Application Exercises Appendix A. Speaking on Special Occasions Unique Characteristics of Special Occasions Types of Special Occasion Presentation How to Prepare Special Occasion Presentations Sample Special Occasion Presentation Resources for Review and Discussion Summary Key Terms Application Exercises Glossary Credits Index