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Part I: Context
Chapter 1: Solutions: Communication is Critical
Democracy's Foundation
Media Problems and Pressures
An Objective Approach
Alternatives to an Objective Approach
Media Convergence
Your Responsibility Is . . .
Chapter 2: News: What It Is and What It's Not
New Values
Pegs and Angels
Purposes of News
Types of Content
Specialization
Your Responsibility Is . . .
Chapter 3: Accuracy: To Err is Awful
A Media Scourge
Objective Errors
Subjective Errors
Conscious Slanting
Self-editing
Your Responsibility Is . . .
Part II: Writing
Chapter 4: Style: A Multimedia Approach
Fundamentals
Beyond the Basics
Self-editing
Your Responsibility Is . . .
Chapter 5: Leads: That Most Formidable Challenge
Five W's and the H
Summary Lead
Narrative Lead
Self-editing
Your Responsibility Is . . .
Chapter 6: Organization: Structures, Unity, and Background
Inverted Pyramid
Other Structures
Story Unity
Background
Your Responsibility Is . . .
Chapter 7: Sources: Quotation and Attribution
Quotations
Attribution
Putting It All Together
Your Responsibility Is . . .
Part III: Information
Chapter 8: The Web: Find and Evaluate Information
Problems
General Information
Databases
Electronic Mail
Your Responsibility Is . . .
Chapter 9: Documents: Directories, Records, and Databases
Media Documents
Directories
Business Information
Government Documents
Systematic Studies of Records
Constructing Databases
Your Responsibility Is . ..
Chapter 10: Interviews: Preparation and Problem
Pre-interview Research
Directive Versus Nondirective Interviews
Written Questions
Elusive Questions
The Interview
Recording Information
Telephones, Electronic Mail
Special Problems
Your Responsibility Is . . .
Chapter 11: Events: Meetings, Speeches, and News Conferences
Advance Stories
Collecting Information
Covering a Meeting or Speech
News Conferences
Special Problems
A Suggestion for Public Relations
Your Responsibility Is . . .
Chapter 12: Numbers: Statistics and Social Science Techniques
Fundamental Concepts
Interpreting Numbers
Social Sciences Techniques
Your Responsibility Is . . .
Part IV: Perspectives
Chapter 13: Law: Pitfalls and Opportunities
The First and 14th Amendments
Freedom of Information
Libel
Privacy
Free Press- Fair Trial
Confidentail Sources
Copyright Law
Administrative Regulations
Your Responsibility Is . . .
Chapter 14: Ethics: Navigating Through Rough Moral Seas
Pollution From Unethical Behavior
Avoiding Unethical Behavior
Ethics and Personal Gain
Collecting, Disseminating Information
Other Ethical Quagmires
Your Responsibility Is . . .
Chapter 15: Careers: Evaluation, Expectations and Goals
Skills, Concepts, Arts, Sience
What It Means
Set Goals
Expectations
Some Job-Hunting Tips
Your Responsibility Is . . .
Part V: Appendices
Appendix A: Some Common News Beats
Appendix B: Selected Rules for English Usage
Appendix C: Selected Style Rules
Appendix D: Copy-Editing Symbols
Appendix E: One Story; Multiple Formats
Appendix F: Agenda, Manhattan, Kan. City Comission
Appendix G: Hot Web Sites
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Manuel Escobar
reviewed Writing for Print and Digital Media with Online Learning Center and PowerWeb on October 31, 2020
Writing for Print and Digital Media with Online Learning Center and PowerWeb
I picked this up in my excitement over Presidential Campaign '08, but now I'm convinced that PC'08 gave me the flu. Nevertheless, I finished the book.
Shogan has over 50 years of experience in covering presidential campaigns and in this book tracks what he sees as mass media's increasingly unfair and dangerously influential coverage of the American electoral process. Interestingly, although this was written in 2001, his disappointment in the reporting of style over substance and the disproportionate scrutiny that some candidates face can be seen in the 2004 elections, with, e.g., the dissemination of the dishonest Swift Boat Veterans allegations and in the current election cycle with the attention paid to Mormonism, crying, Oprah, and Chuck Norris, rather than substantial policy analysis.
Good lord, there's that influenza feeling again.
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