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I: Introduction to the Marketing ProcessN1. Note on Marketing Strategy (Dolan) N2. Note on Low Tech Marketing Math (Dolan) C1. Sealed Air (Dolan) C2. Tweeter (Gourville) C3. Warner-Lambert Ireland: Niconil (Quelch) C4. The Aravind Eye Hospital (Rangan) C5. Black and Decker Corporation (Dolan) II. Product Policy N3. Product Policy Note (Dolan) C6. Northern Telecom (A); Northern Telecom (B) (Dolan) C7. The Swatch Group: On Internet Time (Wathieu) C8. Net.Genisis, Inc. (Dolan) C9. BARCO (Moriarty) C10. Population Services Int'l. (Rangan) C11. Goodyear: The Aquatred Launch (Quelch) C12. L'Oreal of Paris: Bringing “Class to Mass” with Plenitude (Dolan) III. Going to Market N4. Going to Market Note (Dolan) C13. U.S. Pioneer Electronics (Takeuchi) C14. Rohn and Haas (A) (Rangan) C15. Calyx and Corolla (Salmon) C16. HP Consumer Products (Lal) C17. Pizza Hut, Inc. (Kaufmann) C18. Priceline.com: Name Your Own Price (Dolan) C19. Biopure Corporation (Gourville) (and more...)
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| $99.99 | Digital |
| WonderClub |
Norman E. Grams
reviewed Marketing management on November 28, 2013
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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Add Marketing management, This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on re, Marketing management to the inventory that you are selling on WonderClubX
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Add Marketing management, This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on re, Marketing management to your collection on WonderClub |