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Foreword | ||
Acknowledgments | ||
Pt. I | The M-commerce [R]evolution | 1 |
Ch. 1 | M-commerce: New Freedoms and New Value | 3 |
Ch. 2 | M-commerce and the Evolution of the Freedom Economy | 25 |
Ch. 3 | M-commerce Technology Innovation: Faster than Internet Time and Even More Chaotic | 49 |
Ch. 4 | The International Freedom Economy: M-commerce and Global Innovation | 73 |
Pt. II | M-commerce in Action | 95 |
Ch. 5 | The Search for M-commerce Value | 97 |
Ch. 6 | M-commerce Relationships: Designing the Customer Experience | 115 |
Ch. 7 | Logistics: From Mobile Warehouse to Intelligent Asset | 139 |
Ch. 8 | Making Intellectual Capital Real: Down with Knowledge Management, Up with Mobile Knowledge Mobilization | 161 |
Pt. III | From Idea to Results: The Management Agenda | 183 |
Ch. 9 | Behind the Scenes: The Dark Side of M-commerce | 185 |
Ch. 10 | Place Your Bets: Building M-commerce Beachheads | 203 |
Afterword: Profiting Through M-commerce in the Freedom Economy | 223 | |
Notes | 225 | |
Bibliography | 239 | |
Index | 247 |
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