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The freedom economy Book

The freedom economy
The freedom economy, This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are, The freedom economy has a rating of 3 stars
   2 Ratings
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The freedom economy, This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are, The freedom economy
3 out of 5 stars based on 2 reviews
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Digital Copy
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  • The freedom economy
  • Written by author Peter G.W. Keen,Ron Mackintosh
  • Published by Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001., 2001/06/01
  • This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are
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Authors

Foreword
Acknowledgments
Pt. I The M-commerce [R]evolution 1
Ch. 1 M-commerce: New Freedoms and New Value 3
Ch. 2 M-commerce and the Evolution of the Freedom Economy 25
Ch. 3 M-commerce Technology Innovation: Faster than Internet Time and Even More Chaotic 49
Ch. 4 The International Freedom Economy: M-commerce and Global Innovation 73
Pt. II M-commerce in Action 95
Ch. 5 The Search for M-commerce Value 97
Ch. 6 M-commerce Relationships: Designing the Customer Experience 115
Ch. 7 Logistics: From Mobile Warehouse to Intelligent Asset 139
Ch. 8 Making Intellectual Capital Real: Down with Knowledge Management, Up with Mobile Knowledge Mobilization 161
Pt. III From Idea to Results: The Management Agenda 183
Ch. 9 Behind the Scenes: The Dark Side of M-commerce 185
Ch. 10 Place Your Bets: Building M-commerce Beachheads 203
Afterword: Profiting Through M-commerce in the Freedom Economy 223
Notes 225
Bibliography 239
Index 247


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The freedom economy, This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are, The freedom economy

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The freedom economy, This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are, The freedom economy

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The freedom economy, This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key are, The freedom economy

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