Firebrands Book

*In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explians digital branding and how to implement it in the current marketplace. *Contains over two dozen case studies of today's top corporate brands *Author is well known on the lecture circuit *Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives *In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon Valley