Power Sales Writing, Revised & Expanded Edition: Using Communication to Turn Prospects into Clients Book

Part One: Getting Started
Chapter 1: Getting Started
Chapter 2: Plan it: Start right to save up to 80% of writing time
Chapter 3: Do it: Why being creative is less important than you think
Chapter 4: Check it: The fail-proof step

Part Two: The Psychology of Influential Writing
Chapter 5: Know your "core" message
Chapter 6: Connect the dots: Benefits aren't enough!
Chapter 7: Create the all-important authentic benefit statement
Chapter 8: Using social media trends to write more persuasive email

Part Three: Successful prospecting with email
Chapter 9: Create Persuasive and Successful "Cold Email" Messages
Chapter 10: Replace the introductory letter NOW!
Chapter 11: Craft subject lines that get opened
Chapter 12: Ask for the next step - and get it!

Part Four: Brand yourself as a professional
Chapter 13: Email eye-candy!
Chapter 14: "Twitterize" email
Chapter 15: Ciao and other obsolete closings
Chapter 16: Email on a smart phone: Use this not that.

Part Five: Keeping Customers happy
Chapter 17: Write "bad" news messages - and keeping customers happy
Chapter 18: What to say when "I'm sorry" doesn't work
Chapter 19: How to avoid "pissing" them off

Part Six: Bonus to Use Now! Right now!
Chapter 20: Writing Awesome Prospecting Emails
Examples!
Chapter 21: Writing Amazing Follow-up Emails
Examples!
Chapter 22: Enhance your worth and convert more leads!