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Acknowledgments ix
Introduction xi
Chapter 1 This is your Brain on Fear 1
The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second 2
The Fear Response Continues 7
Built-in Fears 14
Chapter 2 Bounded Rationality: Because reason alone can't keep you safe 21
Mental Shortcuts for Making Decisions 23
The Framing Effect 26
Categorization: The Representativeness Effect 32
Loss Aversion 40
Anchoring and Adjustment 45
The Awareness/Ready Recall Effect 48
Innumeracy 52
Optimism Bias 56
Chapters 3 Fear factors: Why some threats feel scarier than Others 65
Principles behind Risk Perception Factors 68
Risk Perception Factor 1 Trust 70
Risk Perception Factor 2 Risk versus Benefit 81
Risk Perception Factor 3 Control 85
Risk Perception Factor 4 Choice 89
Risk Perception Factor 5 Is the Risk Natural or Human-Made? 92
Risk Perception Factor 6 Pain and Suffering 96
Risk Perception Factor 7 Uncertainty 99
Risk Perception Factor 8 Catastrophic or Chronic 105
Risk Perception Factor 9 Can It Happen to Me? 109
Risk Perception Factor 10 Is the Risk New or Familiar? 114
Risk Perception Factor 11 Risks to Children 119
Risk Perception Factor 12 Personification 126
Risk Perception Factor 13 Fairness 130
Risk Perception Factors Redux 132
Chapter 4 The wisdom or the madness of the crowd? 135
A Conversation about Climate Change 135
Cultural Cognition 142
Chicken Little, Pollyanna, and Other Social Forces 156
And That's the Way It Is 166
Chapter 5 Closing the Perception gap 187
The Risk of Getting Risk "Wrong" as individuals 187
The Risk of Getting Risk "Wrong" as a Society 198
Toward Healthier Individual Choices 214
Toward Healthier Choices as a Society 237
Closing Thoughts 259
Endnotes 263
Index 271
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Frank J Pozorski
reviewed How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts on November 07, 2010 How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts
This was a very interesting book! I found myself talking to my husband and family about it, and questioning my own beliefs about risk.
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Add How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts, Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Do you think global warming is a serious threat to your health? International risk expert David Ropeik gives you an in, How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts to the inventory that you are selling on WonderClubX
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Add How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts, Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Do you think global warming is a serious threat to your health? International risk expert David Ropeik gives you an in, How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts to your collection on WonderClub |
