The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI Book

Name: The Four Pillars of Profit-Driven Marketing: How to Maximize Crea
Brand: McGraw Hill
SKU: 9780071615051
Price: 99.99 USD
Availability: InStock
Rating: 3 (2 reviews)

2 Ratings

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there ha, The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

3 out of 5 stars based on 2 reviews

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
Written by author Leslie Moeller
Published by McGraw-Hill Companies, The, December 2008
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there ha
The First Proven System for Maximizing Your Marketing Spend!The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers—an accurate determination of marketing ROI. Inside, you'll find the secrets to max

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Introduction Marketing's Fifth "P" 1

Ch. 1 The Marketer's Challenge 17

Ch. 2 Marketing and ROI Microeconomics 43

Ch. 3 The Marketing ROI Mindset and Pillars 67

Ch. 4 Building Analytical Prowess 91

Ch. 5 Tools for Transforming Analytics into Working Knowledge 119

Ch. 6 Creating Process-Driven Profitability 141

Ch. 7 Aligning the Organization Around Marketing ROI 161

Ch. 8 Undertaking the Marketing ROI Transformation 183

Epilogue 211

Endnotes 214

Index 220

Title: The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Manufacturer:

McGraw Hill

Item Number: 9780071615051

Publication Date: December 2008

Number: 1

Product Description: Full Name: The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI; Short Name:The Four Pillars of Profit-Driven Marketing

Universal Product Code (UPC): 9780071615051

WonderClub Stock Keeping Unit (WSKU): 9780071615051

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/50/51/9780071615051.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.100 cm (2.40 inches)

Heigh : 9.000 cm (3.54 inches)

Depth: 0.800 cm (0.31 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 12 - Jun 11 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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reviewed The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI on May 04, 2013

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

I love this book - its like a antidote whenever i'm feeling overwhelmed at work. while reading it chapter by chapter, it motivates me to be a better version of myself.

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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there ha, The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Add The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there ha, The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI to the inventory that you are selling on WonderClub

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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI Book

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