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"Why" do millions of people end up wearing the same style of clothing?"What" makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry acro
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jason Kuhn
reviewed Anatomy of a trend on May 17, 2017
Anatomy of a trend
Very basic, oversimplified, lacks depth, not at all inspirational. Not to mention that the description is misleading: "this text draws on the author's 20 years of consumer research to reveal the people, the places and the motives behind buying trends." The author may well have 20 years of research experience but I saw no data at all in the book - only statements which lack any proof; and when it says 'buying trends', in 90% of the times you should read 'fashion trends'.
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