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Ch. 1 The contemporary global business environment 1
Ch. 2 Strategic communication for multinational corporations 29
Ch. 3 An overview of the corporate communication function 59
Ch. 4 The growing importance of corporate reputation 89
Ch. 5 Internal communication : the emerging need in global organizations 129
Ch. 6 Corporate advertising 157
Ch. 7 Media relations : a key ingredient in global businesses and emerging markets 185
Ch. 8 Investor relations : reaping rewards in the corporate setting 211
Ch. 9 Managing government relations : India and the United States 251
Ch. 10 Crisis communications - lessons from multinational companies 279
Endnotes 321
Index 345
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