Big business marketing for small business budgets Book

Does advertising have a direct impact on sales? Is your business targeting the right group of potential customers for maximum profitability? Big Business Marketing for Small Business Budgets answers these and other questions and gives entrepreneurs and small business owners the tools to develop their own marketing campaign. The key to success for the small business owner is lifetime marketing. Lifetime marketing means that businesses need to continually track their customers' purchase readiness to identify their best customers and develop a marketing plan that incorporates the ever-changing needs of a customer throughout that customer's lifetime. Lifetime marketing is especially well suited to small businesses because of their limited resources, smaller budgets, and ability to provide individualized attention. Big Business Marketing for Small Business Budgets is a fully integrated workbook/web site package filled with worksheets to develop a step-by-step marketing plan; sample press releases, surveys, and direct mail pieces that appeal to the customer's needs; and a program to aid in collecting data on the best customers. This hands-on, how-to book provides the understanding an