Brand Warfare: 10 Rules for Building the Killer Brand Book

Brand Warfare: 10 Rules for Building the Killer Brand, NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd. Harvard Business Review , Brand Warfare: 10 Rules for Building the Killer Brand

2 out of 5 stars based on 2 reviews

Brand Warfare: 10 Rules for Building the Killer Brand
Written by author David F. DAlessandro
Published by McGraw-Hill Companies, The, August 2002
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd." Harvard Business Review
"BusinessWeek, Wall Street Journal Business and New York Times Business Bestseller!"A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand."—James Carville, Author

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Introduction ix
Rule 1 It's the Brand, Stupid 1
Rule 2 Codependency Can Be Beautiful--Consumers Need Good Brands As Much As Good Brands Need Them 15
Rule 3 A Great Brand Message Is Like a Bucking Bronco--Once You're On, Don't Let Go 26
Rule 4 If You Want Great Advertising, Be Prepared to Fight for It 49
Rule 5 When It Comes to Sponsorships, There's a Sucker Born Every 30 Seconds 70
Rule 6 Do Not Confuse Sponsorship with a Spectator Sport 95
Rule 7 Do Not Allow Scandal to Destroy in 30 Days a Brand That Took 100 Years to Build 110
Rule 8 Make Your Distributors Slaves to Your Brand 129
Rule 9 Use Your Brand to Lead Your People to the Promised Land 148
Rule 10 Ultimately, the Brand Is the CEO's Responsibility--and Everyone Else's Too 164
Index 179

Title: Brand Warfare: 10 Rules for Building the Killer Brand

Manufacturer:

McGraw Hill

Item Number: 9780071398503

Publication Date: August 2002

Number: 1

Product Description: Full Name: Brand Warfare: 10 Rules for Building the Killer Brand; Short Name:Brand Warfare

Universal Product Code (UPC): 9780071398503

WonderClub Stock Keeping Unit (WSKU): 9780071398503

Rating: 2/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/85/03/9780071398503.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.000 cm (2.36 inches)

Heigh : 9.000 cm (3.54 inches)

Depth: 0.510 cm (0.20 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Joshua Erickson

reviewed Brand Warfare: 10 Rules for Building the Killer Brand on November 11, 2010

Brand Warfare: 10 Rules for Building the Killer Brand

Good info on the importance of filtering every business decision through your brand. Better for bigger companies than my one-woman show.

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	Introduction	ix
Rule 1	It's the Brand, Stupid	1
Rule 2	Codependency Can Be Beautiful--Consumers Need Good Brands As Much As Good Brands Need Them	15
Rule 3	A Great Brand Message Is Like a Bucking Bronco--Once You're On, Don't Let Go	26
Rule 4	If You Want Great Advertising, Be Prepared to Fight for It	49
Rule 5	When It Comes to Sponsorships, There's a Sucker Born Every 30 Seconds	70
Rule 6	Do Not Confuse Sponsorship with a Spectator Sport	95
Rule 7	Do Not Allow Scandal to Destroy in 30 Days a Brand That Took 100 Years to Build	110
Rule 8	Make Your Distributors Slaves to Your Brand	129
Rule 9	Use Your Brand to Lead Your People to the Promised Land	148
Rule 10	Ultimately, the Brand Is the CEO's Responsibility--and Everyone Else's Too	164
	Index	179