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Book Categories |
| 1 | Why Bother with Corporate Communication? | 1 |
| 2 | The Roots of Corporate Communication | 17 |
| 3 | How Corporate Communication Works | 37 |
| 4 | Identity, Image, and Reputation: From Vision to Reality | 67 |
| 5 | Corporate Advertising: Why and How Companies Use It | 105 |
| 6 | Communicating Internally: The "Employee Care" Revolution | 139 |
| 7 | Investor Relations: Enhancing Your Company's Health and Wealth | 157 |
| 8 | Managing Outreach to the Community: Government Relations and Corporate Philanthropy | 177 |
| 9 | The Good News about the Bad News: How to Manage Old and New Media Strategically | 207 |
| 10 | Managing Communications in a Crisis: Expect the Unexpected | 235 |
| Endnotes | 267 | |
| Index | 283 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Judy D. Pence
reviewed The Power of Corporate Communication : Crafting the Voice and Image of Your Business on November 25, 2015
The Power of Corporate Communication : Crafting the Voice and Image of Your Business
There are definitely important points in here about most facets of corporate communication. However, social media has completely changed the game, making this book a little outdated.
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Add The Power of Corporate Communication : Crafting the Voice and Image of Your Business, Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Powe, The Power of Corporate Communication : Crafting the Voice and Image of Your Business to the inventory that you are selling on WonderClubX
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Add The Power of Corporate Communication : Crafting the Voice and Image of Your Business, Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Powe, The Power of Corporate Communication : Crafting the Voice and Image of Your Business to your collection on WonderClub |