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Book Categories |
| Acknowledgments | ||
| Introduction: Using Technology to Transform Marketing and Grow Revenues | ||
| 1 | Designing the Product to Fit the Channel: Making Products Ready for E-Business and Beyond | 1 |
| 2 | The Role of Online Marketplaces: Maximizing Revenue Growth and Margins in Online Auctions and Exchanges | 26 |
| 3 | How Technology Changes Branding: The Changing Rules of Awareness, Identity, and Loyalty in the Twenty-First Century | 57 |
| 4 | Interactive Direct Marketing: New Tools to Improve Marketing Performance and Anticipate Customer Behavior | 82 |
| 5 | Managing Multiple Sales and Marketing Channels: Blending Channels for Growth and Profitability | 116 |
| 6 | Adding Value to Sales: Helping Field Sales Forces Take Advantage of Technology | 143 |
| 7 | Mastering Networks of Partners, Media, and Middlemen to Effectively Reach the Market | 164 |
| 8 | Putting the Call Center at the Center of the Action: Turning the Call Center into a Strategic Sales and Marketing Asset | 190 |
| 9 | Reorganizing around the Customer: Transforming the Organization to Get the Most Value from CRM Investments | 214 |
| 10 | Building Customer Care Systems: Extending Customer Service into Electronic Channels | 233 |
| 11 | Rebuilding Customer Exit Barriers with CRM: Keeping Customers from Leaving | 250 |
| 12 | Buying Outside Services: Managing a New Universe of Technology Services, Agencies, and Solution Providers | 276 |
| Index | 305 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Paul Duncan
reviewed Beyond "e" on November 14, 2007
Beyond "e"
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
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