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Book Categories |
| Preface and Acknowledgments | ||
| Ch. 1 | Means-End Theory and Strategic Marketing | 1 |
| Ch. 2 | Identifying and Analyzing Customer Benefits | 15 |
| Ch. 3 | Making Benefits Credible | 41 |
| Ch. 4 | Kinds of Attributes | 65 |
| Ch. 5 | Personal Values | 101 |
| Ch. 6 | Customer Decision Maps | 125 |
| Ch. 7 | The Evolution of Brand Meaning | 147 |
| Ch. 8 | Prioritizing Means-End Elements | 173 |
| Ch. 9 | Evaluating a Customer Decision Map: A Case Study | 197 |
| Ch. 10 | External Influencers and Undesirable Product Associations: A Case Study | 221 |
| Suggested Readings | 243 | |
| Endnotes | 245 | |
| Index | 269 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Erica Summers
reviewed Strategic marketing management on October 15, 2011
Strategic marketing management
A thorough and conceptual based book
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Add Strategic marketing management, Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a f, Strategic marketing management to the inventory that you are selling on WonderClubX
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