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Book Categories |
| Praface | ix | |
| Acknowledgmants | xvii | |
| New Millennium! New Networked Economy! New Marketing Imperatives! | 1 | |
| Imperative 1 | Use What You Know to Drive What You Do | 17 |
| Imparative 2 | Erase the Line Between Product and Sarvice | 41 |
| Imparative 3 | Make Each Relationship as Different as Each Customer | 69 |
| Imparative 4 | Do as Little as Possible Yourself | 93 |
| Imparative 5 | Make Your Interactive Process Become the Product | 123 |
| Imparative 6 | Factor Future Value into Evary Move You Make | 153 |
| Imparative 7 | Make Business Responsible for Marketing and Marketing Responsible for Business | 187 |
| Where Do You Go From Here? | 227 | |
| URL Listing | 235 | |
| Glossary | 243 | |
| Index | 245 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mark Crawford
reviewed Max-e-marketing in the net future on December 08, 2013
Max-e-marketing in the net future
For some, especially those who just start learning about marketing in social media, this is a great book as it's able to build some theoretical framework on the subject. But I didn't find many new ideas here - most of them can be easily found on the Internet or any other books.
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Add Max-e-marketing in the net future, In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and bestselling author Chuck Mar, Max-e-marketing in the net future to the inventory that you are selling on WonderClubX
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Add Max-e-marketing in the net future, In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and bestselling author Chuck Mar, Max-e-marketing in the net future to your collection on WonderClub |
