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Handbook of online marketing research Book

Handbook of online marketing research
Handbook of online marketing research, , Handbook of online marketing research has a rating of 3 stars
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Handbook of online marketing research, , Handbook of online marketing research
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Digital Copy
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  • Handbook of online marketing research
  • Written by author Joshua Grossnickle,Oliver Raskin
  • Published by New York : McGraw-Hill, c2001., 2000/09/01
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Examines the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and more. This book also demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web.


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