Readings in marketing management from the European journal of marketing Book

Anyone who reads this book can take something from it. Whether who are a manager or a general reader. The book talks about how in today's world you must not only market your product but you must market yourself. In the book Sam Hill goes over the 10 rules of radical marketing. These rules provide a solid starting point for the blueprint of your marketing plan. In this book the author gives you examples of how innovative companies emerged as industry leaders. He goes over what they have in common and how you can apply it to your own business.

This book teaches you how to focus on the growth, expansion and not just the short-term profit. This book is a stepping stone in the right direction to start marketing your business in a revolutionary way.