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| Preface | ||
| 1 | The Possibilities of Mail Order | 1 |
| 2 | What Is the Mail-Order Business? | 12 |
| 3 | The Professional Method of Finding Products | 27 |
| 4 | More about Finding Products to Sell | 54 |
| 5 | Which Products Are Best for You to Sell? | 64 |
| 6 | What You May and May Not Do in Mail Order | 71 |
| 7 | Strategies of Mail-Order Selling | 92 |
| 8 | The Tactical Decisions in Mail Order | 104 |
| 9 | Calculating the Dollar Value of a Customer | 117 |
| 10 | Calculating Mail-Order Costs and the Order Margin | 136 |
| 11 | How to Key Your Advertisements | 146 |
| 12 | How to Start a Classified-Advertising Business | 150 |
| 13 | How to Test and Run Classified Ads | 160 |
| 14 | Display-Advertising Procedure and Testing | 171 |
| 15 | Profitable Display-Advertising Operation | 183 |
| 16 | The Display Advertisement | 204 |
| 17 | Caples on Copy | 219 |
| 18 | More on Copy | 227 |
| 19 | How to Write Potent Copy | 235 |
| 20 | The Direct-Mail Piece, Postage, and Results | 242 |
| 21 | Direct-Mail Copy | 257 |
| 22 | Direct-Mail Lists | 264 |
| 23 | Using Other Mail-Order Media | 287 |
| 24 | How to Score with Catalogs | 307 |
| 25 | Follow-Up Letters to Inquirers | 333 |
| 26 | The Vital Brain of Mail Order: Testing | 339 |
| 27 | How to Produce and Print Mail-Order Advertising | 363 |
| 28 | Filling Orders | 372 |
| 29 | Managing Your Information System Without a Computer | 387 |
| 30 | Our Brand-New Miracle: The Computer | 392 |
| 31 | General Management of a Mail-Order Business | 414 |
| 32 | How to Buy or Sell a Mail-Order Business | 426 |
| Appendix A. How to Lose Money with Mail-Order Franchises and "Deals" | 433 | |
| Appendix B. Federal Trade Commission Summary of Types of Unfair Methods and Practices, and the Mail-Order Rule | 439 | |
| Appendix C. Copyrights | 451 | |
| Appendix D. Mailing-List Brokers, Consultants, and Mail-Order Advertising Agencies | 453 | |
| Appendix E. Technical Notes on Direct-Mail Testing | 456 | |
| Appendix F. Types of Successful Mail-Order Businesses | 458 | |
| Appendix G. Reading about Mail Order | 506 | |
| References | 512 | |
| Index | 527 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Andrew Baker
reviewed How to Start and Operate a Mail-Order Business on July 13, 2015
How to Start and Operate a Mail-Order Business
An absolute must-read for anyone who even wants to pretend to have a knowledge of the game. The only drawback is that Miller could have used a snazzier co-writer as the "prose" is more than leaden at times.
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Add How to Start and Operate a Mail-Order Business, Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a success, How to Start and Operate a Mail-Order Business to the inventory that you are selling on WonderClubX
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Add How to Start and Operate a Mail-Order Business, Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a success, How to Start and Operate a Mail-Order Business to your collection on WonderClub |