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Book Categories |
Foreword | ||
Preface | ||
1 | New Product Creation: The Corporate Fountain of Youth | 1 |
2 | The Seven Deadly Sins of Corporate Stagnation | 11 |
3 | The Search for New Product Opportunities | 21 |
4 | New Product Opportunity Assessment | 47 |
5 | Opportunity Development: Getting to "la Creme de la Creme" | 63 |
6 | Launching New Opportunities: The Pursuit Step | 75 |
7 | Leveraging Your Product Innovation Investment | 87 |
8 | Create Products for the Future, Not the Present | 107 |
9 | The Future of Successful New Product Innovation: Market Fragmentation | 117 |
10 | The Ultimate Goal of New Product Creation: Changing the Rules of Play | 133 |
11 | Imbedding Innovative Thinking into the Fabric and Culture of the Organization | 145 |
12 | Making New Product and New Market Creation a Repeatable Business Practice | 151 |
13 | Gillette and Kodak: Two Actual Sagas | 159 |
14 | The Tangible and Intangible Outputs of the Process | 165 |
Index | 169 |
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Add Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors, Product Innovation Strategy Pure and Simple is based on Robert's 10 years of intensive research into a very basic question: Why are certain companies so adept at creating and introducing new products, while others are not? Robert uncovered an answer that , Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors to the inventory that you are selling on WonderClubX
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Add Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors, Product Innovation Strategy Pure and Simple is based on Robert's 10 years of intensive research into a very basic question: Why are certain companies so adept at creating and introducing new products, while others are not? Robert uncovered an answer that , Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors to your collection on WonderClub |