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Book Categories |
| Preface | ||
| Ch. 1 | The Scope of Marketing Management and the Marketing Planning Process | 5 |
| Ch. 2 | Corporate Marketing Planning | 22 |
| Ch. 3 | Market Analysis | 55 |
| Ch. 4 | Competitive Analysis | 81 |
| Ch. 5 | Market Measurement | 106 |
| Ch. 6 | Profitability and Productivity Analysis | 140 |
| Ch. 7 | Marketing Strategies | 171 |
| Ch. 8 | Product Development Programs | 197 |
| Ch. 9 | Pricing Programs | 228 |
| Ch. 10 | Advertising Programs | 255 |
| Ch. 11 | Sales-Promotion Programs | 293 |
| Ch. 12 | Sales and Distribution Programs: Establishing Objectives and Appeals | 321 |
| Ch. 13 | Sales and Distribution Programs: Budgets and Performance Evaluation | 353 |
| Ch. 14 | Organizing and Managing Marketing and Sales Activities | 391 |
| Ch. 15 | The Annual Marketing Plan | 420 |
| Appendix: Selected Sources of Information for Marketing Managers | 446 | |
| Acknowledgments | 460 | |
| Index | 463 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kelly Grimes
reviewed Marketing management on January 03, 2015
Marketing management
Though this book seems to be unnecessarily thick, I still believe it is a well-structured textbook and knowledge introduced is very significant. It is quite valuable for people who want to learn fundamental marketing knowledge from scratch.
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Add Marketing management, Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundam, Marketing management to the inventory that you are selling on WonderClubX
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Add Marketing management, Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundam, Marketing management to your collection on WonderClub |
