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Book Categories |
| Preface | ||
| Introduction | 1 | |
| Introductory Issues | 1 | |
| Organization of the Book | 4 | |
| Setting the Stage | ||
| Ch. 1 | Product Strategy and Planning | 9 |
| Ch. 2 | Product and Market Evolution | 47 |
| Ch. 3 | Successful Product Development | 89 |
| Finding and Creating Value: The Offer | ||
| Ch. 4 | Search for New Product Ideas | 121 |
| Ch. 5 | Designing the Offer | 144 |
| Ch. 6 | Pricing The Offer | 179 |
| Ch. 7 | Illustrative Offer Development | 211 |
| Testing the Offer's Value | ||
| Ch. 8 | Concept and Product Testing | 245 |
| Ch. 9 | Pretest Market Models and Test Markets | 278 |
| Marketing Delivers Value: Planning a Product Introduction | ||
| Ch. 10 | Multiperiod Marketing Plans and Budgets: New or Modified Products | 301 |
| Ch. 11 | An Illustrative Marketing Plan For a New Product: A Spreadsheet Model | 329 |
| Ch. 12 | Direct Formulation of Multiperiod Plans and Budgets: New or Modified Products | 366 |
| Marketing Delivers Value: Planning an Annual Strategy/Budget | ||
| Ch. 13 | One-Period Marketing Plans and Budgets: Established Products | 405 |
| Ch. 14 | Using the MARMIX Planning and Budgeting Model | 441 |
| Ch. 15 | Additional Topics in Planning and Budget Analysis | 488 |
| Index | 525 |
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| $99.99 | Digital |
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Add Product Planning and Management : Designing and Delivering Value, Product Management: Planning and Analysis has a strategic managerial orientation,providing both the conceptual framework and analytical tools one needs to manage the new product development process and to successfully guide a new product from market intro, Product Planning and Management : Designing and Delivering Value to the inventory that you are selling on WonderClubX
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Add Product Planning and Management : Designing and Delivering Value, Product Management: Planning and Analysis has a strategic managerial orientation,providing both the conceptual framework and analytical tools one needs to manage the new product development process and to successfully guide a new product from market intro, Product Planning and Management : Designing and Delivering Value to your collection on WonderClub |