Mass Media in a Changing World: History, Industry, Controversy Book

Name: Mass Media in a Changing World: History, Industry, Controversy, W
Brand: McGraw Hill
SKU: 9780070172739
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Mass Media in a Changing World: History, Industry, Controversy, Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital , Mass Media in a Changing World: History, Industry, Controversy

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Mass Media in a Changing World: History, Industry, Controversy
Written by author Rodman, George R
Published by McGraw-Hill Higher Education, 3/28/2009
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital

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Part I: The Nature and History of Mass Communication

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II: Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Broadcast Television

Chapter 11: Cable, Satellite and Internet Television

Chapter 12: The Internet and the World Wide Web

Part III: Specific Media Professions

Chapter 13: New Gathering and Reporting

Chapter 14: Public Relations

Chapter 15: Advertising

Part IV: Regulation of the Mass Media

Chapter 16: Formal Controls: Laws, Rules, Regulations

Chapter 17: Ethics and Other Informal Controls

Part V: Impact of the Media

Chapter 18: The Global Village: International and Comparative Media Systems

Chapter 19: Social Effects of Mass Communication
Glossary
Index

Title: Mass Media in a Changing World: History, Industry, Controversy

Manufacturer:

McGraw Hill

Item Number: 9780070172739

Number: 1

Product Description: Mass Media in a Changing World: History, Industry, Controversy

Universal Product Code (UPC): 9780070172739

WonderClub Stock Keeping Unit (WSKU): 9780070172739

Rating: 4/5 based on 1 Reviews

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Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Mass Media in a Changing World: History, Industry, Controversy, Well-known for its balanced approach to media industries and professions, <i>Dynamics of Mass Communication</i> offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital , Mass Media in a Changing World: History, Industry, Controversy

Add Mass Media in a Changing World: History, Industry, Controversy, Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital , Mass Media in a Changing World: History, Industry, Controversy to the inventory that you are selling on WonderClub

Add Mass Media in a Changing World: History, Industry, Controversy, Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital , Mass Media in a Changing World: History, Industry, Controversy to your collection on WonderClub

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