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Book Categories |
| Preface | ||
| Company Profiles | ||
| 1 | The Global Company | 1 |
| 2 | What's In a Name? | 17 |
| 3 | Leveraging Brand Equity for Global Competitive Advantage | 29 |
| 4 | How to Build a Global Image | 53 |
| 5 | Updating an Old Image | 67 |
| 6 | Tinkering with the Tried and True | 77 |
| 7 | Adjusting to New Global Pressures | 85 |
| 8 | Issue Management and a Strategic Global Vision | 105 |
| 9 | Preserving Your Image | 115 |
| 10 | Being a Good Corporate Citizen | 141 |
| 11 | Advertising the Global Image | 157 |
| 12 | Protecting the Corporate Image | 173 |
| Index | 183 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Karen Freimark
reviewed The economist intelligence unit guide to building a global image on March 29, 2016
The economist intelligence unit guide to building a global image
Buku yang sangat-sangat membantu ketika saya ketiban apes harus bikin business plan :D
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Add The economist intelligence unit guide to building a global image, As national borders are redrawn and trade barriers fall, forward-looking companies in the international marketplace are developing global images - enduring, positive images that go beyond country loyalties. In this comprehensive guide, you'll learn how to, The economist intelligence unit guide to building a global image to the inventory that you are selling on WonderClubX
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Add The economist intelligence unit guide to building a global image, As national borders are redrawn and trade barriers fall, forward-looking companies in the international marketplace are developing global images - enduring, positive images that go beyond country loyalties. In this comprehensive guide, you'll learn how to, The economist intelligence unit guide to building a global image to your collection on WonderClub |