B2B exchanges Book

Foreword  by John Sculley, Sculley Brothers LLC.

Part I: Defining the B2B Market Space

Chapter 1: What are B2B Exchanges?
Chapter 2: B2B is Where the Profits Will Be, On-line
Chapter 3: Why B2B Exchanges are Developing on the Internet
Chapter 4: "It's NOT About the Technology - Stupid!"

Part II: Anatomy of a B2B Exchange

Chapter 5: Ownership and Membership Models
Chapter 6: Trading Models
Chapter 7: Strategic Partnership Models
Chapter 8: Revenue Models

Part III: Seven Secrets for Success for B2B Exchanges

Chapter 9: Secret #1:Stay Focused - Specialize on a Vertical
Chapter 10: Secret #2:Play to Win - the Need to Dominate
Chapter 11: Secret #3:Maintain Commercial Neutrality
Chapter 12: Secret #4:Ensure Transparency and Integrity
Chapter 13: Secret #5:Add Value by Building a Virtual Community
Chapter 14: Secret #6:Make the Right Strategic Partnerships
Chapter 15: Secret #7:Operate as a Virtual Corporation

Part IV: Future of B2B

Chapter 16: 2B or Not 2B, On-line?

Appendix

Appendix A: Profiles of Selected B2B Exchanges

References and Bibliography