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Introduction: The Power Of Design Thinking 1
Part I What Is Design Thinking?
1 Getting Under Your Skin, or How Design Thinking Is about More Than Style 13
2 Converting Need into Demand, or Putting People First 39
3 A Mental Matrix, or "These People Have No Process!" 63
4 Building To Think or The Power of Prototyping 87
5 Returning To the Surface, or The Design of Experiences 109
6 Spreading The Message or The Importance of Storytelling 129
Part II Where Do We Go from Here?
7 Design Thinking Meets the Corporation, or Teaching To Fish 155
8 The New Social Contract or We're All in This Together 177
9 Design Activism, or Inspiring Solutions With global Potential 203
10 Designing Tomorrow-Today 227
Acknowledgments 243
Ideo Project Case Studies 247
Index 253
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Jordan
reviewed Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation on February 02, 2010
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
This was easy to read and on occasion insightful, but it felt like a really long advertisement/infomercial for IDEO. It would have been much better if he concentrated on just a few clients/ideas rather than trying to say everything in one book. Felt like I was at a party stuck in a corner with someone doing a lot of name dropping!
His very brief chapter on sustainable design was pathetic and not worth his effort. What is the point in telling a story about finding a discarded toothbrush you designed on a pristine beach in Mexico if all you say is "We can't control what people do with stuff after we design it"? A seriously irresponsible response and why even bring it up if that's your response?
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