Mavericks at Work: Why the Most Original Minds in Business Win Book

Introduction: The Maverick Promise     xi
Rethinking Competition
Not Just a Company, a Cause: Strategy as Advocacy     3
Competition and Its Consequences: Disruptors, Diplomats, and a New Way to Talk About Business     31
Maverick Messages (I): Sizing Up Your Strategy     53
Reinventing Innovation
Ideas Unlimited: Why Nobody Is as Smart as Everybody     63
Innovation, Inc.: Open Source Gets Down to Business     89
Maverick Messages (II): Open-Minding Your Business     117
Reconnecting with Customers
From Selling Value to Sharing Values: Overcoming the Age of Overload     129
Small Gestures, Big Signals: Outstanding Strategies to Stand Out from the Crowd     157
Maverick Messages (III): Building Your Bond with Customers     181
Redesigning Work
The Company You Keep: Business as if People Mattered     193
People and Performance: Stars, Systems, and Workplaces That Work     221
Maverick Messages (IV): Practicing Your People Skills     253
Maverick Material     263
Endnotes     285
Acknowledgments     303
Index     307