Moments of Truth Book

Moments of Truth, The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy. Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting appr, Moments of Truth

4 out of 5 stars based on 2 reviews

Moments of Truth
Written by author Jan Carlzon
Published by HarperCollins Publishers, February 1989
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy. Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting appr
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy. Library Journal Moments of Truth is Carlzon's story of how, under his leadership as president and CEO, Scandinavian Airlines S

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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.

Library Journal

Moments of Truth is Carlzon's story of how, under his leadership as president and CEO, Scandinavian Airlines System (SAS) emerged from deficits to profitability, improved services, and enhanced its market position by becoming a customer-oriented company organized for change. His strategiesa focus on the customer, encouraging risk-taking, delegating more authority to front-line employees, and eliminating vertical levels of hierarchy for a more horizontal organizationbear the hallmarks of entrepreneurial management and the pursuit of excellence. Reportedly a Scandinavian bestseller, Carlzon's book has a universal message and deserves attention for its clear illustration of these strategies in action. Recommended for business collections. Elin B. Christianson, Library Consultant, Hobart, Ind.

Title: Moments of Truth

Manufacturer:

Harper Collins

Item Number: 9780060915803

Publication Date: February 1989

Product Description: Moments of Truth

Universal Product Code (UPC): 9780060915803

WonderClub Stock Keeping Unit (WSKU): 9780060915803

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/58/03/9780060915803.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 5.310 cm (2.09 inches)

Heigh : 8.000 cm (3.15 inches)

Depth: 0.360 cm (0.14 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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