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| Preface | ||
| Pt. 1 | Introduction to Global Business Theory and Practice | |
| Ch. 1 | The Global Business Imperative | 4 |
| Ch. 2 | The Theory of Global Trade and Investment | 30 |
| Cases Part One | ||
| Pt. 2 | The Global Economic Environment and Institutions | |
| Ch. 3 | The International Economic Activity of the Nation: The Balance of Payments | 82 |
| Ch. 4 | Foreign Exchange, Global Financial Markets, and the International Monetary System | 104 |
| Ch. 5 | Economic Integration and Emerging Market Economies | 138 |
| Ch. 6 | National Trade and Investment Policies | 180 |
| Cases Part Two | ||
| Pt. 3 | Environmental Considerations in Global Business Operations | |
| Ch. 7 | The Legal and Political Environment of Global Business | 218 |
| Ch. 8 | The Cultural Environment | 256 |
| Ch. 9 | Organization, Management, and Control of Global Operations | 286 |
| Cases Part Three | ||
| Pt. 4 | Global Marketing | |
| Ch. 10 | Global Business and Marketing Research | 346 |
| Ch. 11 | Global Business Entry | 382 |
| Ch. 12 | The Marketing Mix for Products and Services | 416 |
| Ch. 13 | Physical Distribution | 456 |
| Cases Part Four | ||
| Pt. 5 | International Finance and the Future | |
| Ch. 14 | International Finance | 516 |
| Ch. 15 | The Future | 552 |
| English Glossary | 585 | |
| Spanish Glossary | 593 | |
| Credits | 600 | |
| Name Index | 601 | |
| Subject Index | 604 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Colleen Chase
reviewed Global Business on December 13, 2020
Global Business
If you do any business writing at all, this is the book you should invest in. I currently own two versions - one I keep at my job and one I keep at home. This book covers topics like documents commonly used in business to good meeting skills to digital tips to punctuation, grammar, and sentence structure. If you need to know, this is the one stop shop for writing questions. It's organized alphabetically so it's easy to find most topics. There's both a table of contents and a large index which will help you find your way around the book. There are even parts where commonly misused words are discussed. Flipping through this book, the reader finds a large variety of assistance in order to clarify or better define any situation where writing is needed.
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