The Graphics of Communication: Methods, Media and Technology Book

	Preface
Ch. 1	Learning to See	1
Ch. 2	Effective Communication - By Design	13
Ch. 3	Principles and Use of Typography	33
Ch. 4	Images in Visual Communication	55
Ch. 5	Communicating with Color	75
Ch. 6	Print Media: Direct Communications, Books, Periodicals	89
Ch. 7	Newsletters	107
Ch. 8	Magazine Design	125
Ch. 9	Newspaper Design	147
Ch. 10	Public Relations Media: Logos to Annual Reports	169
Ch. 11	Television Graphics	185
Ch. 12	Preliminary Steps of Printing Production	202
Ch. 13	Printing Production	233
Ch. 14	Electronic Desktop Publishing	251
Ch. 15	Finishing Touches: Desktop and Commercial Publishing	272
Ch. 16	Technology's Breathless March: Can the Media Keep Pace?	286
	Appendices: Tomorrow's Careers	294
	Appendix A, Glossary	297
	Appendix B, Type Samples	309
	Appendix C, Copyfitting	385
	Appendix D, Scaling Illustrations	389
	Appendix E, Adobe Illustrator, Step by Step	393
	Appendix F, Page Assembly Using Pagemaker	397
	Index	401