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Marketing strategy Book

Marketing strategy
Marketing strategy, , Marketing strategy has a rating of 4 stars
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Marketing strategy, , Marketing strategy
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  • Marketing strategy
  • Written by author Vernon Stauble
  • Published by Fort Worth, Tex. : Dryden Press, c2000., September 1999
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This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps of marketing in a broader framework with strategic application in addressing global strategy. It features cases from varied industries, and further highlights a cross-section of organization and consumer goods organizations.


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