Managing in the Global Economy : The European Union Book

With journalistic flair, this up-to-date text provides an overview of the European economic and political integration in real time, allowing students to understand the process as it occurred. Covering the evolution through 1994, it serves as an excellent text or supplement for international business courses on the undergraduate or graduate level by giving students insight into the changing European business culture. Since 1980, the text's author, Harry Costin, has been involved in international business as professor, researcher and consultant. The text illustrates how Europeans view the economic and political integration process, a perspective critical for understanding the global arena. Four disciplinary perspectives are integrated into the text: international business, international economics, contemporary European history, and international relations. A number of the readings are taken from The Economist, one of the most internationally renowned business and economics publications. By describing the political and economic process as it occurred, the text gives students an understanding of the complexity and uncertainty of the globalization process.