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Contents
Foreword by Oliver E. Williamson
Preface and Acknowledgments
PART I Inputs
1 Make or Buy?
2 Buying Complex Products
3 Structuring Employment Agreements
PART II Capital and Finance
4 Some Notes on Finance
5 Takeovers and Restructurings
PART III Marketing
6 Distributing the Product: Vertical Controls
7 Franchising
8 Creating a Reputation Summary and Implications
Glossary
Bibliography
Index
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